CREATE. QUESTION. COMMUNICATE.
CREATE. QUESTION. COMMUNICATE.
Jessica Grima
Based in Brisbane, QLD.executive marketing and communication leader helping complex brands build trust, grow audiences and secure stakeholder confidence.
HELLO AND WELCOME.
This space is a snapshot of how I apply my passion to my work.
With more than a decade leading marketing, media and communications functions, I work closely with CEOs and Boards to translate purpose into measurable impact. My experience spans cultural organisations, emergency services, major events and commercial environments - always with a focus on clarity, credibility and calm leadership.
I’m known for stepping into complex environments, strengthening trust across stakeholders, and delivering integrated strategies that provide creative, sustainable outcomes.
I’m always keen to connect.
SPECIALISING IN...
DIGITAL MARKETING & AUTOMATION
I’ve dabbled in CRMs, lead digital marketing expert teams, worked with digital agencies and almost lived in the Metaverse since it existed. I love nothing more than finding efficiencies through automation.
PUBLICITY & CRISIS COMMUNICATIONS
Don’t we all love a bit of drama? Give me a challenge here. Score a metro newspaper cover for the same event year-after-year? Push out a holding statement to quell tens of thousands of customer complaints? Event cancellations galore (thanks La Nina)? I’ve done it and I can handle it, with poise.
COMMERCIAL & GOVERNMENT SPONSORSHIPS
From multi-million dollar government contracts, to inaugural commercial partnerships, my obsession with needing to know why will never see a valuable partner or opportunity slip through my hands. I have my tricks of the trade. I’ve consulted CEOs and external parties, I’ve built strategies and plans from the ground up.
CONTENT CREATION
Who knew being the junior marketing team member in the early 2010s and always being lumped with managing social channels\taking “professional” photos and making videos would pay off? I’ve been doing this since the early days, and trust me, I know what I’m doing.
TEAM MANAGEMENT & SENIOR LEVEL LEADERSHIP
One of my masochistic traits is overcoming people challenges. I am not your average team manager. I am addicted to finding the perfect balance between professional development and organisational value, creating high performing teams. I have worked on senior leadership teams and represented at Board, Council, Government level.
EVENT PLANNING & MANAGEMENT
There is no greater adrenaline than seeing an event come to life. But even if it’s a 20,000+ sporting event, a music festival, a corporate conference, or an intimate dinner (I’ve done them all, end-to-end)… I know it’s the little things that give an event attendee that memorable moment.
CURRENTLY?
I am currently working with Pedal Group as Brand Marketing Leader. I’ve been applying commercial insight to brand strategy, audience growth and performance. This experience is really sharpening my approach to scalability, data-led decision-making and organisational discipline.
