Take a minute to EXPLORE SOME OF MY PREVIOUS WORK.
CREATIVE
Brand Custodian | Creative Direction | Design Briefing | Script Writing
CAMPAIGNS
Market Research | Campaign Concept | Brand Strategy | Team Briefings | Analysis“WHAT WOULD YOU GIVE TO SAVE A LIFE?”- Surf Life Saving Queensland.
Annual fundraising appeal, supporting volunteer Queensland lifesavers. Driving brand awareness, media reach, public donations and corporate supporters.
“WHERE WOULD YOU RATHER BE?”- Surf Life Saving Queensland.
Innovative volunteer lifesaver recruitment campaign, generating community awareness and education through adaptable story-telling and phased implementation.
“HEAD WEST OF THE ORDINARY” - QLD Music Trails: QMF
National, phased campaign driving economic, social and cultural impact for Outback regional towns through music event ticket sales, targeting interstate visitors.
OTHER PROJECTS
Media Spokesperson | Conference Speaker | QTIC Awards | Behavioural Research Project